> ## Documentation Index > Fetch the complete documentation index at: https://docs.surfacd.com/llms.txt > Use this file to discover all available pages before exploring further. # Competitors > Curate which brands you actively track to focus your analysis on the competitors that matter most. When Surfacd collects data from AI platforms, it discovers every brand mentioned in the responses — often dozens across your prompt library. Not all of them are relevant to your business. The competitors feature lets you curate this list, marking the brands you actually compete with so your reports focus on what matters. ## How Brand Tracking Works Surfacd automatically identifies and tracks **every brand** mentioned in AI responses to your prompts. This means your data captures the full competitive landscape without any manual setup. However, for meaningful analysis you need to separate the signal from the noise. | Brand Type | Meaning | | -------------- | ----------------------------------------------------------- | | **Primary** | Your brand — one per project, always highlighted in reports | | **Competitor** | Brands you've chosen to actively track and compare against | | **Other** | All remaining brands discovered in AI responses | ## Marking Competitors On the **Rankings** page, click the **star icon** on any brand row to mark it as a competitor. * Your **primary brand** is highlighted with your team's brand colour and is always included in reports * **Competitors** are shown with a **gold star** * **Other brands** show an empty star — they're still tracked but not highlighted ## Where Competitors Apply ### Rankings Toggle **Only show competitors** to filter the rankings table and visibility chart to your primary brand plus competitors only. This strips away the noise and gives you a clean competitive view. ### Analyse (Matrix) When the competitors toggle is enabled and Brand is a dimension, the matrix focuses on your primary brand plus your competitors — making cross-dimensional analysis much clearer. ### Charts The competitor visibility chart auto-selects your primary brand plus up to 4 competitors. If you haven't marked any competitors, the top 4 ranked brands are selected instead. ### Exports Use the **Competitors Only** toggle before exporting to generate focused competitive reports that only include the brands you care about. ## Tips Mark 5–10 direct competitors. You can always add more as your understanding of the landscape evolves. New brands appear in AI responses over time. Check your rankings monthly for emerging competitors worth tracking. Export with competitors only enabled to create clean competitive reports for stakeholders — no clutter from irrelevant brands.