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Your buyers aren’t Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity for recommendations. These AI platforms don’t show ten blue links. They give one answer. If your brand isn’t in that answer, you’re invisible. Traditional SEO tools can’t help you here. They track keywords and rankings on Google, but AI search works differently. AI systems synthesise information from across the web to generate responses, and the platforms themselves give you nothing. No analytics. No performance data. No visibility into whether your brand makes the cut. These systems are black boxes. Surfacd was built to open them.

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What Surfacd Does

Surfacd is AI Search Analytics. We query the major AI platforms with prompts relevant to your industry, capture the responses, and analyse how your brand performs. For the first time, you can understand, optimise, and grow your visibility in AI search. You’ll know:
  • Whether you’re being recommended, and how often
  • How you compare to competitors, and who’s winning the conversation
  • What sources influence the results, so you can take action

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How It Works

Monitoring

Track how often your brand appears in AI conversations, and which competitors show up alongside you. We monitor ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI Mode, and Google AI Overviews.

Analysis

Benchmark your visibility against competitors. See where you rank in recommendation lists, how AI describes your brand, and which external sources are shaping the responses.

Optimisation

Identify the sources that most influence AI answers. Prioritise your PR, content, and SEO efforts toward the publications and pages that will improve your visibility.

Refinement

Track how your visibility changes over time. Measure the impact of your efforts and report outcomes with exportable data your stakeholders will trust.

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Real Results, Not API Approximations

Most tools that claim to track AI visibility take shortcuts. They query the underlying LLM APIs directly, which return different results than what your buyers actually see. Surfacd works differently. We interact with the same interfaces your customers use: ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI Mode, and Google AI Overviews. This means the data you see in Surfacd matches reality. The citations, the recommendations, the way your brand is described, it’s all captured exactly as users experience it. This matters because the consumer-facing products often behave differently from their APIs. They use different system prompts, different retrieval sources, and different ranking logic. If you’re optimising based on API results, you’re optimising for the wrong thing.

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Why This Matters Now

AI search adoption is accelerating. The brands that understand this shift and act on it will capture attention while competitors remain invisible. Surfacd gives you the insight to move first.