The Mentions Table
| Column | Shows |
|---|---|
| Prompt | The question asked |
| Brand | Brand mentioned |
| Mention Snippet | How the brand was mentioned |
| Sentiment | Positive, Negative, or Neutral |
| Position | Rank in response (1st, 2nd, etc.) |
| Service | The service that mentioned the brand |
| Date | When collected |
Filters
- Brand - View specific brand’s mentions
- Date Range - Time period
- Tags - Filter by topic
- Services - Focus on specific platforms
- Geos - Filter by country
Sentiment
The sentiment is measured towards the brand. For example, if a brand is shown in a positive light within a negative topic, it will return “positive” rather than negative.| Type | Meaning |
|---|---|
| Positive | Favourable (“excellent choice”, “highly recommended”) |
| Neutral | Factual, no strong tone |
| Negative | Criticism or concern mentioned |
Position
Position 1 = mentioned first (highest prominence). First-mentioned brands get more attention.What to Look For
- How you’re described: What adjectives, features highlighted?
- Accuracy: Any incorrect or outdated information?
- Patterns: Recurring strengths or criticisms?
- Comparison: How do competitors’ mentions differ?
Export
Click Export for Excel download of all mention data based on current filters.Tips
- Review weekly - read actual snippets, not just counts
- Focus on your brand first, then compare to competitors
- Negative mentions may signal issues to address
- Look for patterns across multiple mentions, not individual ones