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Understand what pages are being cited and influencing the results from AI. So that you can adjust outbound strategies to influence the AI outputs in the future.

Views

  • By URL - Individual pages cited
  • By Domain - Aggregated by website (hubspot.com)
  • By Hostname - Separates subdomains (blog.example.com vs www.example.com)

The Sources Table

ColumnShows
SourceURL, domain, or hostname
CitationsTimes cited in responses
Top PositionHow often cited first
CategoryNews, Blog, Official, Review, Directory, Social, Other

Source Categories

CategoryExamples
AcademicArxiv, University Websites
Analyst & ResearchForrester, G2
CorporateCompany websites
EditorialNews Publishers, Independent Blogs
InstitutionalGovernment websites
ReferenceWikipedia
UGCLinkedIn, Reddit
OtherWebsites that don’t fit in other buckets

What to Look For

Your own site:
  • Are you being cited? Which pages?
  • Compare your citation volume to competitors
Competitors:
  • Which sources cite them but not you?
  • What content types perform well?
Influential sources:
  • Which sites get cited most in your category?
  • Potential targets for PR or guest content

Export

Click Export to download source data. Options: Detailed, By Domain, By URL, By Hostname.

Tips

  • If you’re not being cited, focus on creating authoritative, publicly accessible content
  • Different AI services cite different sources - variation is normal
  • Source influence builds over time; content strategy takes months to show results