A project is the container for all your AI visibility monitoring - brands, prompts, and collected data.
Creating a Project
- Navigate to AI Visibility → + Create Project
- Enter a Project Name (e.g., “HubSpot - UK + US”)
- Set Check Frequency: Manual, Daily, Weekly, or Monthly
- Click Create
Project Settings
Access via the gear icon in the project header.
Brands
- Add your brand (mark as Primary) and competitors
- Include Aliases for name variations - AI may refer to brands differently
- One primary brand per project (highlighted in reports, used as default filter)
AI Services
Select which platforms to monitor: ChatGPT, Gemini, Claude. Monitor all for complete coverage.
Check Frequency
| Frequency | Best For |
|---|
| Manual | Initial setup, ad-hoc checks |
| Daily | Recommended: Active campaigns, competitive markets |
| Weekly | Regular monitoring (most common) |
| Monthly | Stable markets |
Data Collection Runs
- Request New Run triggers immediate data collection
- Results typically arrive within 15-60 minutes
- Automatic runs occur early morning (local time)
Project Status
| Status | Meaning |
|---|
| Pending Setup | No prompts added yet |
| Active | Configured and collecting data |
| Collecting | Run in progress |
Tips
- One project per focus area - keeps analysis clear
- Naming convention:
[Brand] - [Region/Market] or [Brand] - [Campaign]
- Review monthly: Are brands and prompts still relevant? Any new competitors to add?
Deleting a project permanently removes all data - be careful!
