Prompts are the questions submitted to AI services. Responses are analysed to see how your brand (and competitors) are mentioned.
Adding Prompts
Click Prompts → + Add Prompts
Options:
- Single Prompt - One at a time with custom settings
- Multiple Prompts - Bulk add, one per line
- Generate by Domain - AI suggests prompts based on a website
- Generate by Keyword(s) - AI generates variations around keywords
Writing Good Prompts
Use natural questions:
- “What’s the best email marketing tool for small businesses?”
- “Can you recommend a CRM that integrates with Outlook?”
Not keywords:
- “email marketing tools” ✗
- “CRM software comparison” ✗
Cover different intents:
- Exploratory: “What options are there for…”
- Comparison: “How does X compare to Y?”
- Best of: “What is the best X for Y?”
- Problem-solving: “How can I improve…”
Be specific but not too narrow:
- Too broad: “What software should I use?”
- Too narrow: “What CRM for a 47-person B2B SaaS in Manchester?”
- Right: “What CRM is best for mid-sized B2B companies?”
The Prompts Table
| Column | Shows |
|---|
| Prompt | The question text |
| Visibility | The selected brand’s score for this prompt |
| Top Brands | Most frequently mentioned brands |
| Country | Geographic context |
| Estimated Popularity | Relative search popularity |
| Tags | Categories you’ve assigned |
Country Selection
Each prompt has a country for geographic context. AI responses may vary by region.
To monitor the same question in multiple countries, add it once per country.
Tips
- Start with 20-50 prompts covering key topics
- Use tags consistently for powerful analysis (see Tags)
- Review monthly: remove irrelevant prompts, add new topics
Deleting a prompt removes all its historical data.
