Topics
What Are Topics?
Topics are project-level categories that group your prompts by business area. Each prompt belongs to at most one topic, giving your prompt library a clean, structured hierarchy. Examples of topics:- Email Marketing, CRM, Sales Engagement, Marketing Automation
- Enterprise Solutions, SMB Products, Partner Integrations
- Data Privacy, Cloud Security, Compliance
How Topics Are Created
During onboarding: After creating your project, Surfacd analyses your brand and generates suggested topics automatically. You can edit names and descriptions, add or remove topics, and set a target audience before prompts are generated for each topic. From the Prompts page: When adding prompts manually or via Suggest Prompts, use the Topic field to pick an existing topic or create a new one. Via bulk actions: Select prompts and use Change Topic to assign or reassign topics in bulk. From Manage Topics: Open Manage Topics in the project sidebar to create a topic before assigning prompts to it.Managing Topics
The Manage Topics page (in the project sidebar, under Manage Tags) lists every topic with its description, prompt count, and creation date. From here you can:- Create a new topic with an optional description
- Rename a topic or update its description
- Delete a topic after confirming
Using Topics in Analysis
- Filter any report by topic to focus on a specific business area
- Matrix Analysis: Topic is a dimension, so you can compare Brands x Topics, Topics x Countries, and more
- Grouped view: Toggle the prompts table to display prompts grouped by topic in an accordion layout
- Uncategorized: Prompts without a topic appear under “Uncategorized” in filters and grouped views
Tags
What Are Tags?
Tags are flexible labels you can apply to any prompt. Unlike topics (one per prompt), a prompt can have multiple tags, making them ideal for cross-cutting dimensions like funnel stage, intent type, or priority.Creating Tags
Tags are created as you add them to prompts: type a new name in the Tags field, pick a colour, then confirm. You can also create and edit tags (including colour) from Manage Tags. Each tag has a colour so large prompt libraries are easier to scan. Colours appear on prompt chips, tag dropdowns, and report filters. Existing tags without a colour show as grey.Tag colours
Choose from: grey, blue, cyan, purple, pink, red, orange, yellow, green, teal. CSV import creates tags without a colour (they appear grey). Change the colour later from Manage Tags or when editing a tag.Tagging Strategies
Choose an approach that fits your needs:- By Funnel Stage: Awareness, Consideration, Decision
- By Intent Type: Best Of, Comparison, How To, Recommendations
- By Priority: Core, Growth, Competitive, Exploratory
- Combined: Use multiple tag dimensions for richer analysis
Using Tags in Analysis
- Filter any view by tag to focus on specific groupings
- Matrix Analysis: Compare Brands x Tags to see which labels each brand dominates
- Identify gaps: Find tags where you underperform vs competitors
Topics vs Tags
Best Practices
- Use Topics for your main organisational structure: group prompts by business area or product category
- Use Tags for cross-cutting dimensions that span multiple topics
- Every prompt should have a topic; tags are optional enrichment
- Start with 5–10 tags, adding more as needed
- Be consistent with naming for both topics and tags
- Review monthly: merge unused tags, add new topics for emerging business areas