All Answers vs Mentioned Only
Mentions defaults to All Answers — every AI response Surfacd captured for your prompts, including answers that omit your brand. Use this to spot gaps and turn missing mentions into an action list. Switch to Mentioned Only when you want to focus on answers that name the selected brand.The Mentions Table
Click any row to open the full AI response.
Answer Detail
Click any row to open the full answer. The panel shows the prompt, the complete response, the brands mentioned and the sources cited. For platforms that search the web before answering, the panel also lists the Search Queries the AI ran, in the order it issued them. These are the searches whose top results the AI read, so content that ranks for them is what shapes the answer. Platforms that answer from their own knowledge show no search queries.Filters
- Brand - Selected brand for Rank and Mentioned Only
- Date Range - Time period
- Topics - Filter by prompt topic categories
- Tags - Filter by custom prompt labels
- Services - Focus on specific platforms
- Geos - Filter by country
- Sentiment / Rank - Narrow to answers where the selected brand matches
Sentiment
Sentiment is measured towards the brand. For example, if a brand is shown in a positive light within a negative topic, it will return “positive” rather than negative.
For a deeper view of sentiment across themes, narratives, and competitors, see Reputation.
Rank
Rank 1 = mentioned first (highest prominence). First-mentioned brands get more attention. In All Answers, rows where the brand is missing show — instead of a rank.What to Look For
- Missing mentions: Answers that omit your brand but name competitors
- How you’re described: What adjectives and features are highlighted?
- Accuracy: Any incorrect or outdated information?
- Patterns: Recurring strengths or criticisms?
- Comparison: How do competitors’ appearances differ?
Export
Click Export for an Excel download of the current view (All Answers or Mentioned Only) based on your filters. Columns: Platform, Date, Prompt, Mention, Country, Rank, and Brands.Tips
- Start in All Answers to find gaps, then switch to Mentioned Only for qualitative review
- Review weekly — read actual answers, not just counts
- Focus on your brand first, then compare to competitors
- Negative mentions may signal issues to address
- Look for patterns across multiple answers, not individual ones