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Understand what pages are being cited and influencing the results from AI. So that you can adjust outbound strategies to influence the AI outputs in the future.

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Views

  • By URL - Individual pages cited
  • By Domain - Aggregated by website (hubspot.com)
  • By Hostname - Separates subdomains (blog.example.com vs www.example.com)

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The Sources Table

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Filters

The source data respects all global filters:
  • Brand: view sources for a specific brand
  • Date Range: time period for citations
  • Topics: filter by prompt topic categories
  • Tags: filter by custom prompt labels
  • Services: focus on specific AI platforms
  • Countries: filter by geography

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Source Categories

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What to Look For

Your own site:
  • Are you being cited? Which pages?
  • Compare your citation volume to competitors
Competitors:
  • Which sources cite them but not you?
  • What content types perform well?
Influential sources:
  • Which sites get cited most in your category?
  • Potential targets for PR or guest content

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Export

Click Export to download source data. Options: Detailed, By Domain, By URL, By Hostname.

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Tips

  • If you’re not being cited, focus on creating authoritative, publicly accessible content
  • Different AI services cite different sources - variation is normal
  • Source influence builds over time; content strategy takes months to show results