The Rankings Table
| Column | Shows |
|---|---|
| Rank | Position based on visibility (#1 = best) |
| Change | Movement since previous period (↑ improved, ↓ declined) |
| Brand | Company name and logo |
| Visibility Score | % of responses mentioning this brand |
| Mentions | Total mention count with trend |
Competitor Visibility Chart
The expandable chart at the top of the Rankings page visualises how your brand’s visibility compares to competitors over time.- Up to 10 brands can be displayed simultaneously
- Your primary brand is highlighted with a thicker line
- Each brand gets a distinct colour from your team’s palette
- Hover over any point for exact values and dates
- Export the chart data to Excel for stakeholder presentations
Filters
- Brand — select specific brands to compare
- Date Range — time period for calculations
- Tags — filter by topic categories
- Services — focus on specific AI platforms
- Countries — country-specific rankings
- Competitors Only — toggle to show only your primary brand and marked competitors
Key Insights
Gaps matter as much as position:- #2 at 74% vs #1 at 75% = close race
- #2 at 50% vs #1 at 90% = significant gap to close
- By tag: “How do we rank for ‘Enterprise CRM’?”
- By service: “How do we rank on ChatGPT vs Gemini?”
- By country: “How do we rank in US vs UK?”
Export
Click Export to download rankings data in Excel format. Includes all visible data based on current filters. Use the Competitors Only toggle to generate focused competitive reports.Tips
- Check weekly at minimum
- Focus on trends over time, not single data points
- When ranking changes, investigate: check competitor mentions, research their recent activity
- Use the competitor visibility chart for stakeholder presentations — it tells a clear visual story
- Improving rankings takes sustained effort over months — there are no quick fixes