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  • Last Collection Date — when data was last gathered
  • Request New Run — trigger manual data collection
  • Share — manage sharing settings for this project
  • Settings (gear icon) — access project settings

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Filter Controls

FilterPurpose
BrandSelect which brand to view (defaults to your primary brand)
Date RangeTime period for data
TagsFilter by prompt categories
ServicesFocus on specific AI platforms
CountriesFilter by geography
Filters apply across all dashboard cards and persist as you navigate between report tabs.

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Visibility Chart

Shows your brand’s visibility score over time as a percentage — how often your brand appears in AI responses.
  • 90–100% = Excellent — your brand dominates the conversation
  • 70–89% = Strong — consistently recommended
  • 50–69% = Moderate — appearing but room to grow
  • Below 50% = Needs attention — competitors may be more visible
Look for trends: upward (improving), downward (investigate), stable (consistent).

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Industry Ranking

Your position versus competitors based on visibility score. Shows the top brands in your space with:
  • Rank and rank change (green ↑ improved, red ↓ declined)
  • Visibility score with trend indicator
  • Brand logo and name
Click View all for the full Rankings report.

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Brand Position Distribution

Shows where your brand appears when mentioned in AI responses:
  • 1st position — mentioned first (highest prominence)
  • 2nd position — mentioned second
  • 3rd position — mentioned third
  • 4th and beyond — mentioned further down
First-mentioned brands typically receive the most attention. Track this distribution over time to see if your brand is moving higher in response order.

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Top Sources

The websites most frequently cited by AI platforms when responding to your prompts. Each source shows:
  • Domain name with favicon
  • Citation count and trend
  • Rank change since previous period
This reveals which publications most influence AI responses in your space. See Source Analysis for deeper analysis.

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Source Categories

A visual breakdown of citations by type of website:
CategoryExamples
UGCReddit, LinkedIn, Quora
EditorialNews sites, independent blogs
CorporateCompany websites
ReferenceWikipedia
AcademicUniversity sites, research papers
Analyst & ResearchForrester, G2, Gartner
InstitutionalGovernment websites
Toggle between chart and table view to explore the distribution. This helps you understand what types of content AI platforms value in your industry.

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Recent Mentions

The latest instances where your brand was mentioned in AI responses. Each mention shows:
  • Prompt that triggered the mention
  • Mention snippet with your brand name highlighted
  • Rank position (with trophy icons for top 3)
  • AI service that generated the response
  • Country context
  • Other brands mentioned in the same response
Click any mention to open the full detail view. Click View all for the complete Mentions report.
TabPurpose
RankingsDetailed competitor comparison with visibility charts
MentionsAll brand mentions with context and sentiment
PromptsManage and analyse tracked questions
SourcesAnalyse cited websites and their influence
AnalyseCross-dimensional matrix analysis

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Quick Review Cadence

  • Daily (5 min): Check latest run completed, scan for major ranking changes
  • Weekly (15 min): Compare to previous week, review ranking movements, read recent mentions
  • Monthly (1 hr): Export data, document trends, plan actions based on insights