Choosing Brands to Compare
The Comparing bar at the top holds your comparison set. The brand selected in the filter bar is always included; click Add Brand to add others, up to ten in total. Use the toggle to switch between the Overview and Side-by-Side layouts.Visibility vs. Sentiment
A scatter chart placing each brand by reach (% of responses mentioning it) and tone (sentiment score), with a tail showing how it moved since the previous period. The four quadrants tell you where each brand stands:Brand Overview
A league table ranking every compared brand by sentiment score, with % of responses alongside. Both columns carry trend indicators, so you can see who’s gaining and who’s slipping.Theme Comparison
The same theme matrix as Reputation Insights, but with brands as columns instead of platforms. It shows how each brand stands per theme, which is where competitive gaps get specific: you might lead overall but trail a rival on Pricing.Side-by-Side
The same data laid out as one profile per brand, useful for a direct one-to-one comparison or for screenshots in a competitive report.What to Look For
- Your quadrant and direction - the movement tail matters more than the position; heading towards “strong reputation” beats sitting still in it
- Themes where a competitor leads - read their narratives on that theme to understand the story AI tells about them and why it lands
- Rivals in “liked, less visible” - a well-regarded competitor gaining visibility is the one to watch