Narrative Movers
Four boards track stories bubbling to the surface, comparing your selected period against the previous one:
Rising and cooling narratives show their previous and current share side by side, with the change in points. Click any narrative to open its detail page.
Platform Comparison
The Theme Comparison matrix shows how each AI platform tells each theme. Themes are rows, platforms are columns, and each is measured against that platform’s own responses, so a platform that talks less overall is still compared fairly.- Toggle between Sentiment score and % of responses to compare tone or attention
- Switch on Changes to see how each cell moved since the previous period
- Hover over a cell for the full detail; an empty cell means that platform had no mentions in the theme this period
What to Look For
- A theme rising fast - check whether it’s positive momentum to build on or an emerging problem
- One platform out of step - if ChatGPT scores a theme far lower than the others, its sources or training data likely differ, and it may need its own plan
- Gone quiet narratives - a negative story disappearing is a win worth recording; a positive one fading may need reinforcing