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Prompts are the questions submitted to AI services like ChatGPT, Gemini, and Perplexity. Surfacd captures the responses and analyses how your brand (and competitors) are mentioned. The quality and breadth of your prompts directly determines the quality of your insights.

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The Prompts Table

Navigate to the Prompts tab within any project to see all your tracked prompts. You can sort by any column. Sort by visibility to quickly find your strongest and weakest prompts, or by popularity to focus on high-demand questions.

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Grouped View

Toggle between flat list and grouped by topic modes using the view switcher above the table. In grouped mode, topic rows are collapsed by default and show topic-level visibility, average position, and top brands. Expand a topic to see the prompt rows beneath it. Prompts without a topic appear under an “Uncategorized” group.

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Adding Prompts

Surfacd offers three ways to build your prompt library. See Adding Prompts for a detailed guide on each method:
  • Manual Entry: type prompts directly, one at a time or in bulk
  • File Import: upload prompts from a CSV or Excel file
  • Suggested Prompts: describe a topic and let AI generate relevant prompts for you (see Suggested Prompts)

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Writing Good Prompts

Use natural questions that your buyers would actually ask:
  • “What’s the best email marketing tool for small businesses?”
  • “Can you recommend a CRM that integrates with Outlook?”
  • “How does HubSpot compare to Salesforce for mid-sized companies?”
Avoid bare keywords:
  • “email marketing tools” ✗
  • “CRM software comparison” ✗
Cover different stages of the buyer journey: Be specific but not too narrow:
  • Too broad: “What software should I use?”
  • Too narrow: “What CRM for a 47-person B2B SaaS in Manchester?”
  • Right: “What CRM is best for mid-sized B2B companies?”

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Prompt Status

Each prompt has a status that determines whether it’s included in data collection. Only Active prompts count toward your project’s prompt limit and credit calculations.

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Bulk Actions

Select multiple prompts using the checkboxes, then choose an action from the toolbar:

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Inline Tag Editing

Hover over the tags column on any prompt row to reveal an edit icon. Click it to quickly add or change tags for that individual prompt without navigating away.

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Country Selection

Each prompt has a country that provides geographic context. AI responses can vary significantly by region: a prompt about “best banks” will return different results in the UK versus the US. To monitor the same question across multiple countries, use Copy to Country to duplicate prompts efficiently.

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Export

Click Export to download all prompts with their visibility data as an Excel file. Your current search and filter settings are applied to the export.

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Tips

  • Start with 20–50 prompts covering your key topics
  • Use Topics & Tags to organise prompts: topics for primary categories, tags for flexible filtering and matrix analysis
  • Review monthly: remove irrelevant prompts, add new topics as your market evolves
  • Sort by visibility to quickly find where you’re winning and where you’re not
  • Use Suggested Prompts to discover questions you hadn’t considered
Deleting a prompt removes all its historical data and cannot be undone.